Philip Fuhrman was addicted Juul by ninth grade like his many friends. Some of the friends had doubts about the use of e-cigarettes. A speaker related to Juul said in a presentation given the school that E-cigarettes are safer than nicotine. He told kids that e-cigarettes are safe. According to the speaker, the FDA is going to announce that products of Juul are 99 percent harmless as compared to regular cigarettes. The FDA reprimanded Juul for on Monday the claims. The Juul was also chastised for other scientifically unsupported claims which advertise e-cigarettes. The FDA also castigated Juul for promoting e-cigarettes as “modified risk tobacco products.” It is restricted to make the claims unless the FDA reviews the product. FDA needs to approve the company has extensive scientific data to back up the claims. FDA also requested Juul in a separate letter to give information about its marketing strategies among youth as well as usage amount of nicotine salts.
Juul said that the company is reviewing the letters from the FDA. Juul also confirmed that the company would completely cooperate with the FDA. Juul dominates US cigarettes market. The company’s products are incredibly famous among teenagers as well as young adults. Disease Control Centers estimated that one among five high school students consume e-cigarettes. The company’s social media presence is very active. Furthermore, the company reached out to influencers to endorse its products. It is speculated that FDA is responding to the pressure from US Representative. Companies manufacturing and marketing e-cigarettes often advertise its products in a manner which overtly promise that the products surely will help smokers to quit. But there is not enough scientific evidence for backing up the claims.
After the arrival in the market in June 2015, the company Juul promised to interrupt the tobacco industry. The company also advertised filters, lite, low-tar cigarettes, ultra-lite or mild products which promised to decrease risk but none of them did. False advertisements make the community of public health specifically cynical of any products which claim to minimize the risks related to smoking.